NEW LISTS
SI E-mail Subs
Sports Illustrated's e-mail subscribers file includes the names of 403,353 active subs. E-mail files of 150,471 active newsletter subscribers and 313,242 inactive magazine subs also are available. SI offers analysis, predictions and more about sports and athletes. Readers of the e-mail newsletter Sports Illustrated Extra registered online to receive their subscription. Both magazine and newsletter subs provided their e-mail addresses online and opted in for third-party offers. During registration, they indicated their interests, among them health/fitness and book/music continuities.
Selections: Gender, recency, state/SCF/ZIP
Price: $250/M (active magazines subs); $150/M (active newsletter subs); $100/M (inactive magazine subs)
Contact: Millard Group Inc., 603-924-9262
Republican Donors
The 14.9 million-name 2003/2004 Republican database was put together from a number of lists by managers who handle Conservative and Republican donor files. These donors gave money for issues such as pro-family, national defense and tax reform in the last 24 months.
Selections: Super-multis (donated to three or four organizations), multis (donated to two organizations), telephone numbers (on about half the records), state/SCF/ZIP
Price: $100/M
Contact: TMA List Brokerage and Management, 703-547-4943
GovDocs.com
This is a 20,000-record e-mail list. GovDocs provides practical Web-based solutions that enable public sector organizations to leverage their Web sites. GovDocs reportedly helps U.S. businesses stay compliant with government labor law. The sole source for the file is the Internet. Management occupations represented here include corporate, human resources, safety and office supervisors.
Selections: Job title, number of employees
Price: $250/M
Contact: Lake Group Media Inc., 914-925-2400
Royal Pashmina Scarf Buyers
Contains 52,909 last-one-month hotline names. The women listed here were sold a set of three full-size Pashmina scarves by telephone solicitation. They spent $99.95 and paid by credit card. The file is updated monthly.
Selections: State/SCF/ZIP
Price: $90/M
Contact: Adrea Rubin Management Inc., 212-983-0100
Crain's New York Business
Crain's New York Business e-mail subscribers gave their permission to receive marketing offers when they subscribed to the print edition or signed up for free e-mail updates. Crain's keeps tabs on New York companies, commerce, politics and real estate. Readers are top business leaders, according to the list broker. Their average household income tops $100,000 a year. There are 26,000 opt-in subscribers named. An introductory test rate of $275/M is offered.
Selections: Contact list broker
Price: $300/M
Contact: Lake Group Media Inc., 914-925-2400
Savvy Shoppers
Names 8.3 million shoppers and their postal addresses. Last one-, three- and six-month hotlines are available. Those listed completed online surveys, providing postal address, interests and upcoming life changes (such as having a baby or planning a move). They also indicated what sort of shopping they do, such as catalog or Internet buying, and noted how much they spend.
Selections: Gender, age, income, ethnicity, occupation, education, presence of children, activities, hobbies, homeowner/renter, telephone numbers, state/SCF/ZIP
Price: $70/M
Contact: List Solutions, 732-967-1516
Discovery Store Catalog
Some 51,200 last-12-month buyers' names are listed here. The catalog offers gifts such as toys, interactive games and gadgets for everyone in the family. Customers are between age 45 and 55 and earn more than $75,000 a year. An average order runs $82. Discovery Store had stopped mailing the catalog last year to concentrate on its Web site and stores. The store resumed mailing during the 2002 holiday season and sent out a winter sale book in February. Those on this list responded to a catalog mailing.
Selections: Last three- and six-month hotlines, gender, dollar amount spent, product selects (children's, high-tech, optics, videos/DVDs), state/SCF/ZIP
Price: $100/M (last-12-month buyers)
Contact: Mokrynski & Associates Inc., 201-487-8181
Brylane Catalogs DB
A new database combining the buyer lists of several Brylane catalogs contains more than 7 million records collected over the last 12 months. It's comprised of lists from Lane Bryant, Roaman's, Lerner, King Size, Chadwick's of Boston, Jessica London, Brylane Home and Brylane Home Kitchen. The file will feature traditional RFM selections and will be enhanced with overlay data from Acxiom's InfoBase. All of the specialty catalog lists have been on the rental market before, but this is the first time they will be merged, enhanced and offered as one product.
Selections: Age, income, presence of children, business address, hobby interests, ethnic groups, including African-Americans (about 600,000), grandparents, religion (including Catholic donors), monthly hotline, state/SCF/ZIP
Price: Contact list manager
Contact: Direct Media Inc., 203-532-1000
Iowa Farmer Today
This 93,281-name file identifies subscribers to Iowa Farmer Today magazine. All live in Iowa and are self-sufficient, according to the list manager. They do their own plumbing and carpentry as well as repair their cars and heavy equipment. They also like to hunt and fish. Another 42,586 farm as a hobby. The hobbyists responded to a subscription offer, but unlike the others did not qualify for a free subscription.
Selections: Total acres, crops grown, type of animal raised, owner/operator, conservation tillage, minimum tillage, computer owner, Internet user, age or income, gender, telephone, state/SCF/ZIP
Price: $65/M
Contact: Midwest Direct Marketing Inc., 913-686-2220
Sterling Media
This 16 million-record database of e-mail and postal addresses is part of The Vendare Group's complete 24 million-name database. People got their names on the list by signing up for a game, sweepstakes, coupon or other promotion. Some chose to receive marketing offers. Names on the file are selectable by different clickthrough interest categories that Vendare collected. It did this by tracking people's behavior online when they responded to e-mail campaigns. Those clickthrough selections include areas such as dating, weight loss, travel, lotto, psychics, education, casinos, sports, smoking, credit cards, debt consolidation and a number of others. A monthly hotline with some 150,000 records also is available.
Selections: Age, gender, income, marital status, presence of children, homeowner, occupation, financial, ailments, mail order buyers, pets, cell phone user, travel/frequency, credit cards, sports interests, Internet shopping
Price: Contact list broker
Contact: The Vendare Group, 646-495-3039
ACCOUNT ACTIVITY
Citizens for a Sound Economy
Lawrence Direct Marketing Inc. has assumed management of the Citizens for a Sound Economy file. This list was formerly limited to those who donated less than $50 but now includes the names of people who gave as much as $249.99. These individuals contributed to a variety of economic causes and frequently are engaged in grassroots-level activist efforts. They are against big government and are in favor of lower taxes. Discounts are offered for charitable mailers. There are some 27,400 last-12-month donors identified on the file. Active and inactive donors' names are available. The names are generated solely by direct mail.
Selections: Gender, state/SCF/ZIP
Price: $135/M
Contact: Lawrence Direct Marketing Inc., 540-349-9278
RS Means Postal
DM2 (DecisionMaker Media Management, formerly Cahners Business Lists) is the new manager of the RS Means Postal business-to-business list. The file, with 126,625 records, names contractors, architects, engineers, developers, and others from additional occupations. RS Means Postal sells annual cost data books, electronic cost databases, reference books and products designed to help building professionals estimate and control the cost of construction and renovation projects.
Selections: Business type, gender, job function, telephone numbers, state/SCF/ZIP
Price: $125/M
Contact: DM2 - DecisionMaker Media Management, 630-288-8311
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COPYRIGHT 2003 Gale Group
